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I'm Cam Torstenson

I've spent three and a half decades building businesses, the last twenty-five in insurance.

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I started out of college by founding my own multi-state sales organization. From there I moved up through sales and marketing

leadership at Boyt Manufacturing, signed more than $300 million in energy contracts for MidAmerican Energy during Iowa's

deregulation, and was promoted from VP of Sales to COO at Harvest Services.

 

In insurance, I've worked nearly every seat: agency owner, commercial lines producer, relationship manager, and then eighteen years

at EMC Life. There I rose from recruiting agents to Executive Vice President and Chief Marketing Officer, leading a 10,000-agent

network and more than tripling first-year premiums in two years.

 

Today I'm a Partner and Co-Founder of Paradigmetric, an organization seeking to change the way risk transfer is managed, I serve as

fractional President and Chief Strategy Officer at Lifecor, a Life Insurance Company in formation, and just completed an engagement as Chief Operating Officer at Indemn, an Insurtech seeking to ‘Make Insurance a Conversation’.

 

I hold a BA, MBA, and graduate certificates in both Marketing and Leadership, all from the University of Iowa.  I also hold the Chartered Life Underwriter designation.

 

At heart, I'm a coach. Nothing is more rewarding to me than helping a team get somewhere they're determined to go, and that's what Highbury is built to do.

 

Notable Engagements

  • Paradigmetric · Partner and Co-Founder: A platform that builds and manages a portfolio of specialized MGAs.

  • Lifecor · Fractional President and Chief Strategy Officer: A new life insurance company built for the next generation of buyers.

  • Just Completed - Indemn · Fractional Chief Operating Officer: Automates complex insurance operations, including sales from quote to bind, using AI and machine learning.

Track Record

  • Scaled revenue at a seed-stage Insurtech as fractional COO

  • Helped a seed-stage Insurtech close its funding round

  • Completed an MGA divestiture to a strategic acquirer

  • Helped a global reinsurer build an accelerated underwriting engine

  • Built life products in partnership with global reinsurers

  • Led a 10,000-agent distribution network and more than $100 million in annual premium

  • Grew first-year premiums from $6 million to $21.5 million in two years

  • Signed more than $300 million in energy contracts personally, part of a $1 billion team effort at MidAmerican Energy

  • LinkedIn

Our Approach

Chess Game

Resilient Competeteive Strategy
(ML/AI Inclusive)

Strategy is not one-size fits all. We help organizations move beyond near-term process automation and compliance to identify sustainable, long-term competitive advantages.  

 

We build on your organization’s strengths to create differentiated initiatives that align with your goals. 

Missing Piece

Future-Proofing Your Value Proposition

We help clients reimagine their business models and value propositions to establish enduring competitive advantages in an AI-inclusive market, focusing on long-term opportunities that go beyond immediate efficiency gains and focus on high-value activities that set you apart from competitors. 

Phone Operator

Evolving Customer Expereince

Your customers live in a rapidly evolving world. A customer experience that was cutting-edge 24 months ago may be dated today.  

 

Is your customer experience still working for your customers?

 

How does it need to evolve? 

 

We help companies reimagine their customer experience leveraging AI to reduce friction, improve personalization, and create innovative value propositions - driving loyalty and growth. 

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